Download e-book for kindle: Bricks to Clicks: Why Some Brands Will Thrive in E-Commerce by David Feinleib

By David Feinleib

Learn the way to promote on-line. Real-world case stories and marketplace insights from the world's greatest manufacturers demonstrate what the simplest manufacturers are doing correct to win on-line. study top practices that permit manufacturers and outlets to outlive and thrive within the dynamic, fast paced, and hugely aggressive global of e-commerce.
Leveraging his first-hand wisdom as founder and CEO of content material Analytics, serial entrepreneur and writer David Feinleib examines the threats and great chance dealing with today’s most beneficial manufacturers. He demonstrates how manufacturers that are looking to achieve the fiercely aggressive atmosphere of e-commerce needs to comprehend and include the 4 key parts that keep watch over how a lot is offered and by way of whom: algorithms, content material, comfort, and execution.
What you are going to Learn

Learn the simplest practices in e-commerce of the world's major manufacturers and the way to:
  • Make the transition from promoting in-store to promoting (and profitable) online
  • Conduct on-line model audits to pinpoint possibilities for improvement
  • Increase model fairness via high quality content
  • Maximize onine revenues through knowing the main metrics you want to degree and optimize
Who This booklet Is For
Brand managers, buyer advertising pros, e-commerce managers, and revenues execs at manufacturers and brands; dealers, type managers, and retailers at outlets; and corporation and website positioning pros trying to enhance services in e-commerce to allow them to extend the paintings they do with their model and save clients

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Bricks to Clicks: Why Some Brands Will Thrive in E-Commerce and Others Won't by David Feinleib


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